Untitled Document
Milk Mustache Campaign Letter to the Public School System

Dear Superintendent,

I have recently become aware of the fact that your school district promotes and supports the Milk Mustache Campaign aimed to encourage school children (and their parents) to consume milk and other dairy products for optimal health. I find this alarming and very concerning because in reality, students’ health is being jeopardized by the assumption that cow's milk is a healthy food for humans.

There have been an array of studies conducted on both human and non-human animals revealing the staggering correlations between the consumption of animal based foods, and the likelihood of developing degenerative diseases. The most comprehensive study ever conducted on the relationship between diet and disease (The China Project) found 367 correlations linking the consumption of casein (the primary protein found in milk) and the development of disease. Casein has been scientifically proven to be carcinogenic and one of the leading causes of not only death, but common illnesses such as obesity in North America.

The Milk Mustache Official Website states "Milk is kids' top breakfast beverage" and claims to be "the leading source of 10 nutrients in kids' diets," in a survey sponsored by Kelloggs. The website also states, "Mom's Top 5 School Day Breakfast Foods" as:

1. Cereal
2. Eggs
3. Toast
4. Waffles
5. Pancakes


The problem is that milk and the other foods listed as being favorites or important in a child's diet are not health-promoting foods. By continuing to encourage the consumption of dairy products within an educational setting of young, impressionable students, you run the risk of increasing the likelihood that the students will develop obesity, type 2 Diabetes, and a host of other preventable, debilitating diseases. Because the Milk Mustache Campaign portrays celebrity figures, children helplessly follow the endorsement by famous people they resonate with.

A solution to this very serious health problem is the immediate removal of the Milk Mustache Campaign Ads along with developing a stronger district-wide understanding between the relationship of milk consumption and fat gain, as well as other adverse health implications. Further recommendations are to consider that the primary sources of nutrition, which all children need for a healthy start in life, come from plant-based whole foods. These consist of fruits, vegetables, nuts, grains, seeds and legumes. They provide the richest sources of macro and micronutrients (proteins, fats, carbohydrates, vitamins and minerals) and even aid in the prevention and reversal of disease.

I would be happy to meet with school district representatives to form a committee to create a truly healthy learning environment for our children that is free from corporate and agribusiness influence. I look forward to working with you to find more sound solutions for a healthier future for our children.

-Robert Cheeke

For more information about the T. Colin Campbell Plant-Based Nutrition Certification Course, please visit www.ecornell.com/robertcheeke